{"id":1184,"date":"2023-09-07T14:42:54","date_gmt":"2023-09-07T14:42:54","guid":{"rendered":"https:\/\/mo.work\/uncategorized\/7-ways-to-support-working-parents-at-your-company\/"},"modified":"2025-04-10T16:42:19","modified_gmt":"2025-04-10T15:42:19","slug":"support-working-parents","status":"publish","type":"post","link":"https:\/\/mo.work\/insights\/support-working-parents\/","title":{"rendered":"7 Ways to Support Working Parents at Your Company"},"content":{"rendered":"\n<p class=\"is-style-introduction\">Don\u2019t get stuck in a reductive mindset and myths about how to support working parents. They are valuable assets and accommodating their needs can be a win-win.<\/p>\n\n\n\n<p>It\u2019s clear that with parents making up <a href=\"https:\/\/www.bizjournals.com\/bizwomen\/news\/latest-news\/2021\/08\/the-exodus-of-working-parents-isn-t-over-4-in-10.html\" target=\"_blank\" rel=\"noreferrer noopener\">40% of the workforce<\/a>, you can\u2019t afford to hire and retain all that talent. But if you\u2019re not offering adequate support or recognising the skills and benefits parents can bring to your workforce, you could find yourself trailing behind the competition. <a href=\"https:\/\/mo.work\/insights\/how-to-stop-losing-your-best-people\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stop losing your best people<\/a> by giving them the support they need.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">Why you should hire working parents<\/h2>\n\n\n\n<p>There\u2019s a long-held myth that working parents aren\u2019t as committed to their jobs or are less career-oriented than those without children. Parents are likely to be just, if not more, motivated than people without children.<\/p>\n\n\n\n<p>What\u2019s more, the skills that are developed through having kids can have a positive impact on performance and enhance leadership qualities.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dailymail.co.uk\/health\/article-2636964\/Becoming-mother-makes-women-better-jobs-sharpening-skills.html\" target=\"_blank\" rel=\"noreferrer noopener\">Research from Microsoft<\/a> found that 62% of women felt they were better at multi-tasking after having children while 46% improved their time management and 27% were more organised.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">The challenges working parents face<\/h2>\n\n\n\n<p>These skills can be an asset to organisations, but to enjoy the full benefits it\u2019s important to also consider the various challenges working parents face. These include things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Difficulties maintaining <a href=\"https:\/\/mo.work\/insights\/importance-of-work-life-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">a good work-life balance<\/a> due to extra pressures like school or nursery drop-offs and pick-ups, school holidays and child sickness<\/li>\n\n\n\n<li>The worry of being seen as \u2018less committed\u2019 to their work, especially if there\u2019s a company culture that suffers from presenteeism<\/li>\n\n\n\n<li>Fatigue from the demands placed on their time as they balance their personal and professional life. If any ball is dropped, it tends to be self-care<\/li>\n\n\n\n<li>An increased mental load caused by having to factor in the needs of their children as well as their own professional and personal needs<\/li>\n<\/ul>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-meta-box-newsletter\">\n\t<div>\n\t\t<div class=\"row align-items-end justify-content-between\">\n\t\t\t<div class=\"col-12 col-lg-5\">\n\t\t\t\t\n\n<p class=\"is-style-introduction\">Join our community<\/p>\n\n\n\n<p>Sign up for our Mo newsletter, packed with the latest data, product updates and new podcast episodes -&gt;<\/p>\n\n\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\n<div class=\"hs-newsletter-fields\">\n\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n\t<script>\n\t\thbspt.forms.create({\n\t\t\tportalId: \"2469663\",\n\t\t\tformId: \"0300f456-c87b-4ea2-870c-664af35b309f\"\n\t\t});\n\t<\/script>\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<span class=\"squiggle\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 459.44 134.09\">\n\t\t\t<g>\n\t\t\t\t<path d=\"M210.12,46.61c-55.04,34.92-94.8,60.16-178.96-3.6L0,84.15c48.63,36.85,88.64,49.94,123.14,49.94,45.45,0,81.31-22.76,114.64-43.9,53.97-34.25,100.57-63.82,194.12-4.78l27.54-43.65c-121.18-76.46-192.23-31.37-249.32,4.86Z\"><\/path>\n\t\t\t<\/g>\n\t\t<\/svg>\n\t<\/span>\n<\/div>\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">How to make your organisation attractive to working parents<\/h2>\n\n\n\n<p>Tap into the skills and alleviate some of the stresses by creating a working environment that\u2019s welcoming to parents. Here\u2019s how to get started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Listen to what parents need<\/h3>\n\n\n\n<p>Create a feedback culture that allows your employees to honestly share what could help them. It may be that company-wide strategies that are intended to help are not useful for some individuals.<\/p>\n\n\n\n<p>Needs may vary widely from person to person, depending on their set-up at home, and offering the space to discuss any reasonable requests can help you avoid resentment on both sides.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Fully integrate flexible working into your company culture<\/h3>\n\n\n\n<p>The real <a href=\"https:\/\/mo.work\/insights\/flexible-working-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">benefits of flexible working<\/a> are only apparent when fully integrated into your company values and culture. Simply offering an official line that school pick-ups are flexible while in practice treating it as an inconvenience will only create confusion and resentment.<\/p>\n\n\n\n<p>You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer flexible hours that encompass options like staggered working, compressed hours or flexitime<\/li>\n\n\n\n<li>Make it easy for people to work in a hybrid way with whatever technology or access is necessary<\/li>\n<\/ul>\n\n\n\n<p>Make these accommodations open to the whole company, not only parents. Policies like these can make things easier for people with other caring responsibilities, people who are commuting long distances or those who need flexibility for other reasons. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Give enhanced parental leave<\/h3>\n\n\n\n<p>Enhanced parental leave is an excellent way to show working parents that you are serious about supporting them. It\u2019s no secret that offering extra parental leave can attract and retain employees.<\/p>\n\n\n\n<p>Just look at the FTSE100 companies who offer up to 40 weeks on full pay and the many more who offer six months for maternity or paternity leave.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Be smart about how you schedule meetings<\/h3>\n\n\n\n<p>Put your money where your mouth is when it comes to offering flexitime by encouraging a culture of scheduling meetings during core working hours, where possible. This makes it easier for people who need some flexibility in the mornings or evenings.<\/p>\n\n\n\n<p>The same goes for social occasions or team-building exercises. It can be hard for parents to accommodate special events outside of normal working hours and simply switching some of your events to lunchtime get-togethers instead of after-hours dinners can make a big difference.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Encourage asynchronous work<\/h3>\n\n\n\n<p>It\u2019s also an excellent idea to encourage asynchronous work, which allows people to fit their tasks into the time they have available \u2013 even if it\u2019s non-traditional. <\/p>\n\n\n\n<p>Allowing parents to manage their timekeeping and block off essentials like school runs in their calendars makes everything easier. But do also book frequent check-ins, as you want to make sure parents are achieving a healthy work-life balance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Train your line managers and leaders<\/h3>\n\n\n\n<p>To achieve the kind of culture that supports and encourages working parents, you need line managers and leaders who are comfortable with their direct reports working flexibly.<br \/>Training can help them understand the benefits of introducing flexibility and encouraging your entire team to prioritise family and personal commitments as well as professional gains. Employers want employers who help them achieve their goals, and supporting working parents is a great way of achieving this.<\/p>\n\n\n<div class=\"height-lg-medium height-small wp-block-meta-box-spacer\"><\/div>\n\n<div class=\"wp-block-meta-box-group\">\n\t<div>\n\t\t\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"896\" src=\"https:\/\/mo.work\/wp-content\/uploads\/2024\/12\/homepage-banner-1024x896.png\" alt=\"\" class=\"wp-image-1987\"\/><\/figure>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-6\">\n\t\t\t<div class=\"h-100 d-flex flex-column justify-content-center\">\n\t\t\t\n\n<h2 class=\"wp-block-heading is-style-default\">Transform your culture with Mo<\/h2>\n\n\n\n<p class=\"is-style-lead\">Book a free demo to learn how Mo can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-unstyled\">\n<li>\ud83e\udd1d Improve employee engagement scores<\/li>\n\n\n\n<li>\ud83d\ude80 Reduce employee churn<\/li>\n\n\n\n<li>\ud83d\ude0d Build a collaborative culture<\/li>\n<\/ul>\n\n\n<div class=\"height-lg-small height-small wp-block-meta-box-spacer\"><\/div>\n\n<div class=\"logic-button-align-lg-flex-start logic-button-align-flex-start wp-block-logic-buttons\">\n\t\n<a class=\"is-style-dark wp-block-logic-button\" href=\"https:\/\/mo.work\/book-a-demo\/\"><span class=\"label\">Book your free demo<\/span><span class=\"icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\">\n\t\t\t\t\t<path d=\"M0 256a256 256 0 1 0 512 0A256 256 0 1 0 0 256zM297 385c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l71-71L120 280c-13.3 0-24-10.7-24-24s10.7-24 24-24l214.1 0-71-71c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L409 239c9.4 9.4 9.4 24.6 0 33.9L297 385z\"><\/path>\n\t\t\t\t<\/svg>\n\t\t\t<\/span><\/a>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\t<\/div>\n\t<span class=\"squiggle\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 459.44 134.09\">\n\t\t\t<g>\n\t\t\t\t<path d=\"M210.12,46.61c-55.04,34.92-94.8,60.16-178.96-3.6L0,84.15c48.63,36.85,88.64,49.94,123.14,49.94,45.45,0,81.31-22.76,114.64-43.9,53.97-34.25,100.57-63.82,194.12-4.78l27.54-43.65c-121.18-76.46-192.23-31.37-249.32,4.86Z\"><\/path>\n\t\t\t<\/g>\n\t\t<\/svg>\n\t<\/span>\n<\/div>\n\n<div class=\"height-lg-medium height-small wp-block-meta-box-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Mo Can Help You Support Working Parents<\/h2>\n\n\n\n<p><a href=\"https:\/\/mo.work\/\">Mo<\/a>&nbsp;is a culture hub that can help leaders improve collaboration and morale, reduce employee churn and drive change.<\/p>\n\n\n\n<p>Our platform creates a vibrant culture by developing team habits, encouraging people to celebrate success, recognise results and appreciate colleagues. Your complete toolkit for connecting and motivating teams in the new world of work.&nbsp;Book a demo&nbsp;with our team today.<\/p>\n\n\n<div class=\"logic-button-align-lg-flex-start logic-button-align-flex-start wp-block-logic-buttons\">\n\t\n<a class=\"is-style-dark wp-block-logic-button\" href=\"https:\/\/mo.work\/speak-to-an-expert\/\"><span class=\"label\">Speak to an expert<\/span><span class=\"icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\">\n\t\t\t\t\t<path d=\"M0 256a256 256 0 1 0 512 0A256 256 0 1 0 0 256zM297 385c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l71-71L120 280c-13.3 0-24-10.7-24-24s10.7-24 24-24l214.1 0-71-71c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0L409 239c9.4 9.4 9.4 24.6 0 33.9L297 385z\"><\/path>\n\t\t\t\t<\/svg>\n\t\t\t<\/span><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Don\u2019t get stuck in a reductive mindset and myths about how to support working parents. They are valuable assets and&#8230;","protected":false},"author":2,"featured_media":1185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Ways to Support Working Parents at Your Company | Mo<\/title>\n<meta name=\"description\" content=\"Don\u2019t get stuck in a reductive mindset and myths about how to support working parents. They are valuable assets...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mo.work\/insights\/support-working-parents\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Ways to Support Working Parents at Your Company | Mo\" \/>\n<meta property=\"og:description\" content=\"Don\u2019t get stuck in a reductive mindset and myths about how to support working parents. They are valuable assets...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mo.work\/insights\/support-working-parents\/\" \/>\n<meta property=\"og:site_name\" content=\"Mo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moworkldn\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-07T14:42:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-10T15:42:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mo.work\/wp-content\/uploads\/2024\/11\/pexels-anastasia-shuraeva-4079281.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice Florence Orr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@moworkhq\" \/>\n<meta name=\"twitter:site\" content=\"@moworkhq\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Florence Orr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mo.work\/insights\/support-working-parents\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mo.work\/insights\/support-working-parents\/\"},\"author\":{\"name\":\"Alice Florence Orr\",\"@id\":\"https:\/\/mo.work\/#\/schema\/person\/d7feec3db1c546ccf4af1635bcfa2611\"},\"headline\":\"7 Ways to Support Working Parents at Your Company\",\"datePublished\":\"2023-09-07T14:42:54+00:00\",\"dateModified\":\"2025-04-10T15:42:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mo.work\/insights\/support-working-parents\/\"},\"wordCount\":913,\"publisher\":{\"@id\":\"https:\/\/mo.work\/#organization\"},\"image\":{\"@id\":\"https:\/\/mo.work\/insights\/support-working-parents\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mo.work\/wp-content\/uploads\/2024\/11\/pexels-anastasia-shuraeva-4079281.jpg\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mo.work\/insights\/support-working-parents\/\",\"url\":\"https:\/\/mo.work\/insights\/support-working-parents\/\",\"name\":\"7 Ways to Support Working Parents at Your Company | Mo\",\"isPartOf\":{\"@id\":\"https:\/\/mo.work\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mo.work\/insights\/support-working-parents\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mo.work\/insights\/support-working-parents\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mo.work\/wp-content\/uploads\/2024\/11\/pexels-anastasia-shuraeva-4079281.jpg\",\"datePublished\":\"2023-09-07T14:42:54+00:00\",\"dateModified\":\"2025-04-10T15:42:19+00:00\",\"description\":\"Don\u2019t get stuck in a reductive mindset and myths about how to support working parents. 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